Thanks to hipsters, the common man probably knows more about beer and
zythology (“the study of beer and beer making”) than ever before. But
did you know the oldest beer ad in recorded history appeared as far back
4000 BC? Or that IPAs were invented because British beer kept spoiling
on its way to India, so brewers added more alcohol and more hops just to
keep it fresh on the trip? And what about that cenosillicaphobia, huh? The fear of an empty beer glass, held by pretty much everyone and their moms?