Life is a euphemism for social climbing. There's no shame in deliberately scaling the social ladder. That's evolution. We are social
animals, and we thrive in the company of others. Finding the best others
we can is part of the natural-selection mechanism, and it's far safer
than rock climbing. And getting to the top of society is like getting to
the top of Mount Everest, except you can stay there, usually in
comfort. It's an adventure. It's exciting, like sport. If you fail, you
don't die; you simply relocate and start over.