Bill Murray is your Facebook friend—or else, a friend of a friend, showing up with regularity in your feed. You know what he’s up to. This week, he was the guy joining a couple in Charleston, South Carolina, during their engagement photo shoot. Last month, he was giving an impromptu speech about finding sturdy, true love to a group of cheering bros during a bachelor party. Then he lifted the soon-to-be groom onto his shoulders. Murray, the man in public, is a promise of Internet virality, a gift to Web editors sweating clicks or visitors or impressions. In the world, he is mysterious, unexpectedly appearing among strangers. You have to call a special 800 number to get a hold of him. Online, he is ubiquitous, just one search away. He doesn’t have a Twitter account (just a fake one, of course), and why should he, since someone else will fill us all in on what he’s been doing.
-The New Yorker
