13 janv. 2018

Cuba's Sparse and Poetic Storefront Windows


Storefront window displays typically reflect the dreams and desires of consumerism and late capitalism. Under communist rule in Cuba, they reveal a very different story. From the Revolution through the “special period” following the fall of the Soviet Union and Castro’s death, window-dressers employed by the island nation's government-run advertising bureau were tasked with transforming actual scarcity into utopian visions of surplus and industry.

- Vice