Sex sells – and the message couldn’t have been any clearer when it came to advertising in post-revolutionary Mexican. Images of beautiful people served a multitude of purposes: a nationalistic one to quite blatantly plug the new regime, that of a new bountiful and fertile country, modern, productive and populated by good-looking folks from a rich historical pas – as well as to flog every product and service under the Mexican sun and beyond. The medium for this enlightened show was the printed calendar, mass produced for the masses who, throughout their history, have placed great significance on the days, months and years. These vivid calendars have possibly been some of the most noticed, yet least recognized of the visual arts.
- Messy Nessy Chic
