John Travers was striding purposefully into the Westfield mall in Wheaton, Maryland, for some back-to-school shopping before starting his junior year at Bowling Green State University. When I asked him whether he'd ever talked to a military recruiter, Travers, a 19-year-old African American with a buzz cut, a crisp white T-shirt, and a diamond stud in his left ear, smiled wryly. "To get to lunch in my high school, you had to pass recruiters," he said. "It was overwhelming." Then he added, "I thought the recruiters had too much information about me. They called me, but I never gave them my phone number."
Nor did he give the recruiters his email address, Social Security number, or details about his ethnicity, shopping habits, or college plans. Yet they probably knew all that, too. In the past few years, the military has mounted a virtual invasion into the lives of young Americans. Using data mining, stealth websites, career tests, and sophisticated marketing software, the Pentagon is harvesting and analyzing information on everything from high school students' GPAs and SAT scores to which video games they play. Before an Army recruiter even picks up the phone to call a prospect like Travers, the soldier may know more about the kid's habits than do his own parents.
