There are a thousand ways to buy weed in New York City, but the Green Angels devised a novel strategy for standing out: They hired models to be their dealers. In the eight years since the group was founded—by a blonde, blue-eyed Mormon ex-model—they’ve never been busted, and the business has grown into a multimillion-dollar operation. Suketu Mehta spent months embedded with them at their headquarters and out on their delivery routes to see where this great experiment in American entrepreneurship might lead.
-GQ
