People often maintain beliefs that can’t be explained away by ignorance. In the face of this, how do we effectively communicate science? Richard Feynman said that the easiest person to fool is yourself. Fooling yourself is a particular danger for the well-educated, who see themselves as smart; and who in all likelihood tend to hang around with like-minded people of similar background and experience. Because you’re smart, your ideas are necessarily good.
-The Guardian
