It turns out that drivers of aggressive sports cars and big trucks may be compensating for more than their physical anatomy: Scientists say people who buy cars with wide front ends could be expressing their desire to appear dominant.
Research published Tuesday in the Journal of Consumer Research suggests that people like to buy products, such as cars and watches, with wide faces since those products convey some sense of dominance. The authors of this study found that consumers rated cars and watches with wide faces high in measures of dominance, which translated to high desirability.
-Inverse
